Content creator market looking up

Updated for 2024

There are over 200 million content creators in the world today.This number is growing everyday, with more opportunity and paths to monetization.

It takes content creators an average of 6 1/2 months to earn their first dollar.This amount of time is due to the saturation of the market, having enough content to be found, and most creators not really having a way to find new fans without existing followers.

Only 13% of content creators say making money is their top priority, 35% say connecting with audiences is.Content itself is nothing without an audience. Finding fans is just as important as building content.

77% of content creator respondents consider social media the top channel to reach their audience.Social media remains the most valuable space for content creators to find audiences; whether you are just starting out or a well-established brand.

The top creator challenge reported was "making sure my content gets found".It can be incredibly difficult and frustating to get your content found in the vast sea of the internet, but doing so will make or break your business.

References:

• Exploding Topics Report

• Tilt Report